EA CEO Reveals Reasons Why Anthem Failed in the Market!

Anthem, the game made by BioWare published by EA, can be said to have a pretty tragic fate. When it was released in February last year, this game received a lot of criticism.

Responding to the difficulties of this Anthem game, EA CEO, Andrew Wilson gave the reason why the game failed in the market. So what makes this game fail? Check out the following explanation which has been summarized by the Gamedaim team.

The wrong target is the reason for the failure of the Anthem game

Anthem 2

According to EA CEO Andrew Wilson, the Anthem game failed because it targeted two different audiences. According to Andrew, they wanted to unite the two groups, but that failed.

“We brought together two groups of players who calculated these emotional values ​​on two different vectors,” Wilson told GameDaily.

Meanwhile, Anthem, who is currently trying to get out of a precarious situation, forces Wilson to continue to support the game. Wilson also said that they are ready to invest in the game to make it stronger.


Source: Gamespot

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